No, I'm not talking about this kind of colon: that wouldn't be, shall we say, earthy enough.
I'm talking about the large intestine.
I bring this up because I noticed an advertisement on this blog whose title was: "Are you clean inside?"
This by itself raises many philosophical issues, but what really caught my eye was the sub-heading: "Death begins in the colon."
So I had to go to the site: the last thing I want is to die colon first.
They're selling a trio of prducts that are (thankfully) taken orally, which they claim will clean out your colon.
Clean enough to eat off? Probably not.
What will a clean(er) colon do for you?
Colon cleansing can provide
the following benefits:
▪ Relief from Constipation
▪ Elimination of Parasites
▪ Relief from IBS
▪ Relief from Gas & Bloating
▪ Weight Loss & Flatter Stomach
▪ Improved Skin, Acne, and Hair
▪ Increase in Fiber intake
Plus relief from:
▪ Chronic Fatigue
▪ Digestive Problems
▪ Acid Reflux
▪ Stomach Pain
▪ Bad Breath
To support these assertions, they have amassed a large quantity of the professional scientist's favorite type of evidence: testimonials.
This is what I call doing "Readers Digest" research: Compelling anecdotes that support the assertion.
What should be more compelling is of course randomized double blind clinical trials, but the presentation of these is kind of dry and just doesn't have the same impact as: “Here's what I've lost: abdominal pain, bloating, gas, worms”
Of course the biggest reason they don't use randomized double blind clinical trials is that they are a lot of work and cost a lot of money. Why do that when you can sell your stuff with no regulation from the FDA by calling it a "dietary supplement?"
Mind you, if you take these supplements you definitely will get a lot of stuff out of your colon that you probably didn't know you had in there: you may actually have worms. But will this stuff do all they say? Probably no more than a placebo.